礼物是表达一份祝福和心意，在过节或是日常的一些节日，我们都会想着准备为朋友准备一份礼物，而礼物挑选好，对于礼物的包装也是很讲究的，如果礼品包装设计太过将就了，反而会降低礼物的档次，那么礼品包装设计需要考虑哪些因素呢？下面一起来看一下。
A gift is to express a blessing and a heart, in the festival or on some daily festivals, we all think about preparing a gift for a friend, and the gift is well chosen and the gift packaging is very particular. If the gift packaging is too general, it will reduce the grade of the gift, then the gift packaging design needs to be made. What are the factors to be considered? Let's take a look at the next one.
1、知识化
1, knowledge
礼品盒包装是知识型包装设计，要对包装材料有所了解，还有商家对包装盒设计诉求产品功能和特点进行了解，有效利用不断开发的包装材料和丰富的包装设计知识。
Gift box packaging is a knowledge-based packaging design, to understand the packaging materials, and merchants to the packaging box design demand product function and characteristics to understand, the effective use of continuous development of packaging materials and rich packaging design knowledge.
2、形状化
2, shape
礼品包装设计的形状各式各样，如长方体、正方体、心形、圆形、三角形、多角形、圆柱体、圆椎体等。
Gift packaging design has various shapes, such as cuboid, cube, heart shape, circle, triangle, polygon, cylinder, circular vertebrae, etc.
3、主题化
3, themed
这是进行礼品包装设计的基础。礼品赠送主题有很多，常见的就是爱情赠礼，包装盒可选用心形或玫瑰图案，可用比喻爱情的图案进行装饰点缀，显现浓浓情意；友情亲情赠礼可选温馨的色彩，突出朴实宁静的亲切感。 4、情感化
This is the basis for the design of gift packaging. Gifts are a lot of theme, the common gift is the love gift, the box can choose heart shape or rose pattern, can be figurative love pattern decorative ornament, showing strong feelings; friendship gift gift optional warm color, highlight the simple and quiet feeling of peace. 4, emotionally
礼品盒的图案和色彩对人的情绪影响很大，因此，包装图案和颜色的搭配可按年龄和性别加以区别：成年男士应以冷色调或严肃色调为主，青年男士和女士可选择色彩亮丽或素雅大方的浅色，儿童应挑选色彩明快，活泼可爱的图案 |
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